Microsoft adCenter Labs Demonstration

This demo from Microsoft adCenter Labs lets people query a term and give back a geographical identification. I guess it works by looking at cooccurance of words with geo terms.

For instance, it can tell you where the Colosseo or the Uffizi museums are (well, everybody should know that!)

Colosseo --> Coliseum, Rome, Lazio, Italy

Uffizi --> Location: Florence, Tuscany, Italy

(You also get the same answer if you mispell the name, as uffizzi, with two z)

I tried some more difficult queries, like asking where is Rovigno (it is the italian name of a town in the Istria county, Croatia)

Rovigno --> Location: Rovinj, Croatia

You can also query for things other than monuments, like people

Francesco Totti --> Location: Italy

However, if you ask for "George Bush" you will get "No location detected".

TRY IT!
Microsoft geographical locator